Have you ever looked at your teen’s phone and wondered how it is that everyone seems to be doing the same thing at the same time? The matching clothes. The shared slang. The sudden interest in a product or challenge that did not exist last week. What we are seeing is one of the most powerful forces shaping our teens’ behaviour: social norms. Norms are the unspoken rules of a group — the invisible “this is how we do things” that our teens are constantly scanning for. They influence what our teen wears, who they spend time with and which trends they feel compelled to join, online and off. From a developmental perspective, this makes sense. The adolescent brain is built to notice social cues. Belonging is not just emotionally meaningful; it activates reward systems that are still under construction. For our teens, fitting in feels good. Being left out can feel genuinely painful. Social media has amplified this natural sensitivity. Algorithms allow trends to spread at remarkable ...
In my clinic, in the weeks after Christmas, a familiar pattern often emerges in conversations with parents of teenagers. There is disappointment that time together felt tense rather than warm, or that connection seemed harder to reach. Many of us find ourselves wondering whether this is simply how things are now, or whether something has gone wrong. For families with teenagers, a difficult Christmas is not a sign of failure. Christmas amplifies everything. Routines fall away, sleep patterns change, social demands increase, and private space shrinks. At the same time, expectations rise. As parents, we desperately want closeness, fun, and shared moments. For our teens — who are already managing heightened emotions and a growing need for independence — this combination can feel overwhelming. Developmental psychology helps make sense of this. We know our teens experience emotions more intensely than we do, and we know the brain systems responsible for emotional regulation, impulse co...